On the way down to My Bloody Valentine last night, a friend of a friend and I got into a discussion about online media. It was mostly about what the future of web content is going to be. If web 1.0 (I hate these terms) was static information being presented to you (like, say, an encyclopedia), and web 2.0 is the progression to "bottom up" production, with users beginning to supply, dictate and shape content, what will web 3.0 look like?
1The other dude thinks it's going to be completely decentralized media, with hubs being focused around individual people's profiles a la facebook or myspace. I think dude could not be more wrong.
In my last post, I briefly mentioned the inherent dangers of building media models that are built on user-generated content. It's true that there are plenty of emerging models that are using this model to a lot of benefit - Youtube is probably one of the greatest examples of this, as are
wikileaks and
wikipedia. However, while these sites may have featured articles or videos, there's a difference between providing information and entertainment, as these sites do, and providing news. For starters, these sites have no responsibility to filter content for the most relevant stories of the day - which is a good thing, because the sheer volume of content would render that almost impossible.
For user-based news models, it's clear that people are still figuring how to incorporate it within traditional news formats. CNN's
iReport, for example, does some
interesting things with user-based content, but with a lot of clips, people still seem to be operating under the assumption that iReport is just another
video blog service.That's not to say that getting people's feedback isn't important - one of the basic rules of Journalism is voices from the community are absolutely essential. The BBC has done a pretty good job of using the web to obtain community voices, I feel - at the bottom of their article on swine flu, for example, you find this:
Are you in a country which has confirmed the virus? Do you know someone who has been affected by the outbreak? Are you a health worker in one of the affected countries? Tell us your experiences by filling in the form below.
A selection of your comments may be published, displaying your name and location unless you state otherwise in the box below.
The result of which, is this - great, compelling articles that wouldn't have been possible without contributions from the greater public.
What CNN and the BBC are doing aren't that different, really; it's just that CNN lets us see the unfinished product, most of which will never make it on air. It's an interesting experiment, but whether it's effective or not is up for debate - I say no, because we don't get to see the whole process - see what system CNN uses for selecting clips that will air. What's also interesting to me is that both organizations apply filters to the information.
I think it's easy to understand why the aforementioned dude had it wrong about web 3.0 when you look at the BBC and CNN models - even for sites that tout lines such as "you report. No bias. No bull.", there's still a degree of filtration going on there. As the information landscape becomes increasingly saturated as a result of the speeding up of information cycles and an increase of user-generated content, I think there's going to be a reaction to that. I suspect that while the role of journalist in the role of arbiter of information has diminished, people will still look to news outlets to sort and aggregate the significant stories of the day - the public just doesn't have the energy or time to do so on their own.
1 It's interesting to note that the web eras, for lack of a better term, have really been defined by the technology that's available to them. The CEO of Netflix gave this definition of the separate web movements at a 2006 tech conference:
"Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average 1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth all the time, which will be the full video Web, and that will feel like Web 3.0." -
http://blogs.zdnet.com/BTL/?p=3959
Also worth noting was the founder of Yahoo's definition: You don't have to be a computer scientist to create a program. We are seeing that manifest in Web 2.0 and 3.0 will be a great extension of that, a true communal medium…the distinction between professional, semi-professional and consumers will get blurred, creating a network effect of business and applications." I'll be exploring that, and delve deeper into the impact of user-generated content on news in the next post.